Mad Casino Privacy Policy
Mad Casino values your privacy. This page explains in full which data we process, on what legal basis we do so, how long we retain it and what rights you have under the UK GDPR and the Data Protection Act 2018. If you have questions, please contact us at info@madcasino.store. You can also read our cookie policy for specific information about tracking, or visit the help page for general questions.
1. Who are we?
Mad Casino is an informational affiliate website that helps visitors navigate the offerings of international online casinos. We do not operate gambling services ourselves, but refer users to partners via tracking links. For the processing of personal data on this website we are the data controller within the meaning of the UK GDPR. Questions about processing can be directed to the email address above.
2. What data do we collect?
Mad Casino collects as little data as possible. Specifically this includes:
- Technical data: IP address, browser type, screen resolution, language preference and operating system.
- Usage data: pages visited, time on page, click patterns, referring URL.
- Cookie data: functional, analytical and (with consent) marketing cookies.
- Contact data: only when you email us or complete a form, your name and email address plus the content of your message.
The casino operator where you subsequently register collects additional data (such as identity documents, payment details and gaming behaviour) under its own privacy policy. Mad Casino has no visibility of that data and is not responsible for it.
3. On what basis do we process data?
We rely on three legal bases under the UK GDPR:
- Consent (Article 6(1)(a)): for analytical and marketing cookies, requested via the cookie banner.
- Legitimate interests (Article 6(1)(f)): for functional cookies, basic server logs and fraud prevention.
- Legal obligation (Article 6(1)(c)): where the law requires retention or notification.
4. Retention periods
We do not retain data for longer than necessary. Indicative periods:
- Server logs containing IP addresses: up to 30 days for security purposes.
- Analytical cookie data: up to 14 months, then anonymised or deleted.
- Marketing cookies: as stated in the cookie policy, up to 12 months.
- Email correspondence: up to 24 months after the last contact, unless a longer period is needed for resolution.
5. Sharing with third parties
Mad Casino does not sell personal data. We share data only with:
- Hosting providers and CDNs, under a data processing agreement.
- Analytics service providers such as Google Analytics or Plausible (where active and with consent).
- Affiliate networks, solely with anonymised click IDs for commission processing.
Some service providers are based outside the United Kingdom. For transfers to such countries we rely on Standard Contractual Clauses (SCCs) approved by the relevant authority, or an adequacy decision.
6. Cookies
We use functional cookies for proper site operation, analytical cookies to measure traffic and optional marketing cookies. For a full overview and guidance on withdrawing consent, read our cookie policy.
7. Affiliate relationships and transparency
Mad Casino receives a fee when visitors register with a recommended casino via our links. This has no effect on the price or terms for you as a player. We aim to recommend only partners that we genuinely consider good, based on licence, game selection, payout times and customer service.
8. External links
Our site contains links to external casinos, support organisations and information sources. We are not responsible for the privacy policy or content of those external sites. Always read the privacy policy of any party you engage with.
9. Security
We take appropriate technical and organisational measures to protect your data against loss, theft or unlawful processing. Specifically: SSL/TLS encryption on all pages, strict management of access rights, regular software updates and security tests, and separate production and test environments.
10. Your rights under the UK GDPR
Under the UK GDPR you have the following rights:
- Right of access to the data we process about you.
- Right to rectification of inaccurate or incomplete data.
- Right to erasure ('right to be forgotten').
- Right to restriction of processing.
- Right to object to processing based on legitimate interests.
- Right to data portability: to receive or transfer your data.
- Right to withdraw consent at any time, without affecting prior processing.
Send requests to info@madcasino.store. We will respond within 30 days. If you are not satisfied with how we have handled your request, you can lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
11. Minors
Mad Casino is intended solely for persons aged 24 and over. We do not knowingly process data from minors. If you believe a minor has left their data with us, please contact us so we can delete it.
12. Changes
Mad Casino may update this policy from time to time when legislation, technology or our services require it. The most current version is always on this page, including the date of the last amendment.
Last updated: April 2026